Flash can be a useful tool to jazz up a website, but is often used pretty inappropriately. One rule I always abide by is: 'Never make a large flash intro sequence, especially if it involves a fair amount of loading time, silly animations and ridiculous sound effects'. The flash developer at Hema (a Dutch department store) took this mantra and threw it out the window, doing everything wrong...


Looks like a normal product page to me... © Hema (2009)

...except the result is BRILLIANT. It makes their product list come to life and actually serves a useful function, guiding people around their products, keeping them entertained and leaving a sizable impression on them for next time.

Hema Product Page - wait until it loads.


...but it's much more fun than that © Hema (2009)

Normally these animation things only serve to boost the developer's ego, but I think in this case, he or she should be praised - it's silly, but great too :)
 

I've seen these photos posted on the internet before and thought they were a great example of creative advertising. Since then, of course, I've not stumbled across them so haven't been able to post. But, the other day - whilst on Snopes.com - 'Bagvertising' - I found them, so here they are in all their might:







The last example is probably by favourite, but it's a tough call - they're all great!